林嘉宏Win

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不能不知道！盤點漢堡王過去的超狂行銷手法！【商業個案EP07】

目前在台灣僅有50家分店的漢堡王（Burger King），勢力雖然沒有麥當勞、肯德基這兩家速食店老大哥來的龐大，但漢堡王每次發起的行銷活動總是能引起廣大討論！漢堡王的廣告一直以來都是以惡搞速食業...

2020-10-21 18:00:14 有 255 人看過有 6 人說讚

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打破傳統！全火鍋快閃店越虧越有錢？【商業個案EP06】

還記得超市型火鍋始祖祥富水產嗎？曾開創全台「超市火鍋」熱潮的他們，卻因不堪長期虧損，於今年4月16日無預警宣布停業，引起各方關注。而今年九月，全聯以「超市火鍋」的形式打出實體快閃店「全火鍋」，有了祥...

2020-10-14 18:00:11 有 125 人看過有 5 人說讚

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7 11其實不是24小時全年無休?!【商業個案EP05】

7-11其實不是24小時全年無休的！你知道7-11的歷史由來嗎？你知道7-11的營運策略嗎？在台灣的便利商店密集度為全球排名第二而店員也需要會十八般武藝舉凡繳費領貨影印辦手機門號甚至送洗衣服...

2020-10-07 18:00:01 有 78 人看過有 4 人說讚

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四要素讓一蘭拉麵穩坐No 1！【商業個案EP04】

2017年，堪稱「日本連鎖拉麵第一名代表」的一蘭拉麵進駐台北信義商圈，身為台灣首間全時段拉麵店，馬上引發一陣爆紅排隊風潮。而一蘭拉麵最特別的就是他們像K書中心一樣的座位設計，用隔板把座位分成一格一格...

2020-09-30 18:00:09 有 74 人看過有 3 人說讚

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是什麼原因讓蠻牛可以逆襲翻轉？【商業個案EP03】

你也許看過保力達B或是蠻牛的廣告，你也許喝過冰火，但你知道他們之間的關係嗎? 保力達B廣告一炮而紅，在民國45年成立的保力達，在57年正式推出「保力達B」上市，而在60年代時南部出了同性質的飲品「三洋...

2020-09-23 18:00:12 有 73 人看過有 1 人說讚

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鬍鬚張因一個舉動躍升為台灣滷肉飯的代名詞【商業個案EP02】

昔時臺北雙連市場顧客口耳相傳的老頭家，綽號「鬍鬚張」如今變成註冊商標，更成為臺灣特色美食魯肉飯的代名詞他們是如何將「小吃店」轉為「大事業」的呢？讓我們一起來看看！【歡迎訂閱頻道】 http:...

2020-09-16 18:00:05 有 114 人看過有 6 人說讚

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麥當勞自動點餐機背後的玄機？【商業個案EP01】

近年來，許多食品企業包含麥當勞肯德基等等開始陸續在店面增加了自動點餐機但你知道為什麼要放自動點餐機嗎？背後的玄機又是什麼呢？讓我們來一探究竟！【歡迎訂閱頻道】 http://www.you...

2020-09-09 18:00:12 有 1,754 人看過有 18 人說讚

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《創業家送給你的四大禮物，看到最後才會知道!》林嘉宏Win｜廣播受訪｜Win's Talk

◼︎要看字幕的朋友，請在視窗右下角打開CC字幕 ◼︎這一集非常幸運受邀佳音LOVE聯播網—小資本大創業的電台訪談，希望可以藉由分享我10年來的創業經歷與心路歷程，給予所有想要踏入教育培訓產業或是網紅...

2020-05-25 20:00:08 有 84 人看過有 0 人說讚

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《開播以來最辣！！》讓人愛不釋手的交友軟體｜Win's Talk院長說_EP24

Win's Talk院長說今天要帶大家聊聊搭訕與交友軟體想了解更多寰宇軒行總經理採訪，可以點擊這邊：https://bit.ly/3g3kTXp 『搭訕』在每個人心裡都留下深刻回憶，你的搭訕經驗...

2020-05-20 20:57:17 有 70 人看過有 3 人說讚

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《誤會大了！》區塊鏈要這樣用｜Win's Talk院長說_EP23

Win's Talk院長說今天要帶大家區塊鏈與扁平化組織想了解更多沛里科技辦人採訪，可以點擊這邊：https://bit.ly/3bqHqKl 說到區塊鏈都會聯想到比特幣，但其實早在比特幣出現以...

2020-05-11 20:00:10 有 58 人看過有 4 人說讚